Old Advertising "Way of Life" Poster

By incorporating jeans amongst sportswear masterpieces, we have expressed the brand concept of jeans and sports.
The colorful, pop colors also evoke the vibrant era of the 70s and 80s.
"Way of Life" means "purpose in life" and is not the same as the word "lifestyle" although it uses the same word "life". It is the director's favorite word, dedicated to people who are truly working on something to enrich their lives.

Photo by Keisuke Fukami

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Old Advertising "Way of life"
The brand's philosophy is communicated by mixing active sports with jeans.
The vibrant and bright color evokes the vibrant 70s and 80s era.
"A purpose in life" is what the tagline "Way of life" refers to. A different term is "lifestyle."
The director frequently dedicates these comments to people who put out effort and improve their quality of life.

Photo by Keisuke Fukamizu.