Old Advertising "The Shock of Those Days" Poster

As the saying goes, "the props should not be recognizable as products of other companies," and advertising in recent years has become riddled with unnecessary restrictions that severely limit creativity.
For this AD, we focused on an approach that deliberately used a variety of different objects to further clarify the brand's worldview.
Small gimmicks such as studio work and adding the word "impact" to the word "shock" make for fun that is unlike anything else out there.

Photo by Keisuke Fukami
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Old Advertising "Shock of those days"
In recent years, there have been a lot of pointless regulations on how commercials can be made, including "hiding props of other companies."
reviews, creativity is greatly limited. Using every tool at my disposal, I was precise about the strategy used in this advertisement to make the brand's philosophy clear.
We used tiny tricks to provide playfulness, such layering the words "impact" and "shock" on top of each other.

Photo by Keisuke Fukamizu.