Old Advertising "Heart Bouncing" Poster

The photo was taken of someone trying on jeans and the lower half of the body was boldly cut out, a technique that is rarely seen these days.
By actively using words that may even feel a little embarrassing, such as "hip," "rainy," and "urban," and by drawing abstract lines in the catchphrase, they express a cuteness reminiscent of the city pop that has been popular in recent years.
The small item cut also enhances the classic feel.

Photo by Keisuke Fukami

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Old Advertising "Pumping up the heart"
It's rare to see these days where you boldly cut only the lower part of the jean in fitting photo.
We consciously used terms like "hip," "rainy," and "urbane" that may feel a little uncomfortable to use to most people.
Additionally, it conveys the charm of city pop, which has recently been popular, by adding abstract lines in the phrase.
The small detail images also contribute to the old vibe.

Photo by Keisuke Fukamizu.