Old Advertising "I want to try them too" poster

This work recreates the unfashionable atmosphere of advertisements seen in food advertisements from the Showa era, but with a fashion twist.
Although it is a model shoot, at first glance it may seem innovative that the models are not wearing the products the brand wants to promote, but in fact this is a technique that has been commonly used since back then.
In addition to the setting of a boy who admires his older brother who wears cool jeans, we would like you to pay attention to the small details such as the captions introducing the items.

Photo by Keisuke Fukami

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Old advertising "I want to wear it too"
Why do so many companies only want their products worn by models in photograph? Our director who also works as an editor has severe doubts about shooting models.
We took on the challenge of expressing ourselves through a person who is not wearing it.
The subject is a young boy who adores his big brother's stylish denim outfit.

Photo by Keisuke Fukamizu.